The Avenue Murfreesboro
Murfreesboro's outdoor shopping center on Medical Center Parkway — Ulta, Michaels, DSW, Old Navy, and more.
Medical Center Parkway · Murfreesboro, TN
The Avenue Murfreesboro: Quick Answer
The Avenue Murfreesboro is the city's primary outdoor open-air shopping center, located on Medical Center Parkway near Stones River Mall and Saint Thomas Rutherford Hospital. The center is anchored by Ulta Beauty, Michaels, DSW, Old Navy, and a rotating mix of national apparel, home, and beauty brands alongside sit-down and fast-casual restaurants. Parking is free in surface lots throughout the property.
Location & Layout
The Avenue sits along Medical Center Parkway, the city's primary medical and retail corridor between I-24 and Memorial Boulevard. The center's open-air layout puts storefronts along walkable sidewalks rather than inside an enclosed mall, making it easy to drive directly to a destination store and skip the traditional mall walk.
The Avenue is part of a broader retail district that includes the enclosed Stones River Mall, Oaks Shopping Center, and the Fountains at Gateway — together making Medical Center Parkway the densest retail corridor in Rutherford County.
Notable Anchors & Tenants
Ulta Beauty
Cosmetics, fragrance, skincare, hair care, and a salon — Ulta is one of The Avenue's most-visited tenants and a top draw for shoppers across Rutherford County.
Michaels
Arts and crafts, framing, party supplies, and seasonal décor anchor The Avenue's home and crafts side.
DSW & Old Navy
DSW Designer Shoe Warehouse and Old Navy bring footwear and apparel anchors to The Avenue's retail mix.
Restaurants
The center includes a rotating mix of fast-casual and sit-down restaurants. See our Murfreesboro restaurants guide for nearby dining options along Medical Center Parkway.
Plan Your Visit
- Location: Medical Center Parkway, Murfreesboro, TN
- Center Type: Outdoor / open-air shopping center
- Parking: Free surface parking throughout the property
- Best Days: Weekday afternoons are calmest; Saturdays in November–December are busiest
- Nearby: Stones River Mall, Oaks Shopping Center, Fountains at Gateway, Saint Thomas Rutherford Hospital
Frequently Asked Questions
Where is The Avenue Murfreesboro?
The Avenue Murfreesboro is located on Medical Center Parkway in Murfreesboro, Tennessee, near the Stones River Town Centre and Saint Thomas Rutherford Hospital. The center sits along the city's primary medical and retail corridor and is easily accessible from I-24 via the Medical Center Parkway exit.
What stores are at The Avenue Murfreesboro?
The Avenue is anchored by national retailers including Ulta Beauty, Michaels, DSW, Old Navy, and several apparel and home brands. The center mixes national chains with sit-down restaurants, fast-casual dining, and service tenants. Tenant rosters change over time — check the property's official directory before a specific shopping trip.
Where is Ulta in Murfreesboro?
Ulta Beauty in Murfreesboro is located at The Avenue Murfreesboro shopping center on Medical Center Parkway. The store offers cosmetics, fragrance, skincare, hair care, and a salon. Confirm hours on Ulta's official site before visiting.
Is Michaels at The Avenue?
Yes, Michaels craft store is one of The Avenue Murfreesboro's anchor tenants. The store carries arts, crafts, framing, party supplies, and seasonal décor.
What restaurants are at The Avenue?
The Avenue includes a mix of fast-casual and sit-down restaurants alongside its retail. The lineup rotates over time — check the center's directory or our local restaurants guide for current options near Medical Center Parkway.
How is The Avenue different from Stones River Town Centre?
The Avenue is an outdoor open-air shopping center, while the Stones River Mall (Town Centre) is a traditional enclosed mall a short drive away. The two centers complement each other — many shoppers visit both during a single trip to the Medical Center Parkway corridor.
Is parking free at The Avenue?
Yes. Parking at The Avenue is free in surface lots throughout the center. Spaces are typically plentiful except during peak holiday shopping weekends.